3 Myths of DIY Marketing
Before you roll your eyes, I do know that it might seem like self-promotion to write a blog post about the downside of doing your own marketing. However, over years of working with clients, I’ve noticed several organizations would have been better off if they were more well-informed about what taking on the marketing for the company would entail. So here are the top three myths about DIY marketing that have cost my clients time and money.
Myth #1: It’s cheaper
Without further examination, this is absolutely true. Doing your own marketing usually means that you are going to do everything. That won’t cost you anything but time, right? Well, not really. If you’re setting up a sound marketing strategy, you will need a solid plan, which you will need to develop. You will have to gain proficiency in all of the mediums you’re using to market your business, including the ever-changing social media platforms. Any graphic design is now your responsibility, so you will need to obtain design apps and learn to use them. The time you spend on marketing takes away from time you could use to bring in income.
Myth #2: It’s easy
Good marketing is strategic and relevant. So do you understand metrics, trends, and emerging technology? Are you proficient in several social media platforms? Do you know which ones are best for your business? Doing your own marketing means that you need to know your company better than anyone and marketing better than your competition.
Myth #3: I know best how to market my company
There’s no denying the power of institutional knowledge, and no one knows your business better than you. This is especially true if you built your business from the ground up. You know the foundational background and the vision for the future better than anyone. One problem this presents is a lack of fresh perspective. You risk not having innovative ideas or overlooking potential pitfalls because you are not looking at your company with fresh eyes.
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