Where were you during the Great Facebook and Instagram shutdown of 2021? Obviously, we write the above question as a joke. The consequences of the Facebook and Instagram shutdown that took place certainly weren’t life-threatening but the outage did allow us to thank our lucky stars for the gift of

For some, when the idea of being consistent on social media platforms is mentioned, the first thing they think about is how often they are posting on a particular platform. While your content schedule is essential, implementing the changes below can help increase your brand

Before you roll your eyes, I do know that it might seem like self-promotion to write a blog post about the downside of doing your own marketing. However, over years of working with clients, I’ve noticed several organizations would have been better off if they were more well-informed about what taking on the marketing for the company would entail. So here are the top three myths about

You know that having a relationship with your audience is a critical factor in growing your business. So you create content for all of your social media channels, furiously posting and sharing. But when you check your profiles, you're not getting the results you want. This often leads to

Many entrepreneurs are researching and implementing new ways to bring in revenue, or challenging themselves to be more consistent in their message or marketing strategy. Here are 5 Steps to Building Your 2021 Marketing Strategy