4 Things To Do to Make Your Posts More Consistent

For some, when the idea of being consistent on social media platforms is mentioned, the first thing they think about is how often they are posting on a particular platform. While your content schedule is essential, implementing the changes below can help increase your brand consistency.

Aesthetics

The look of a brand is a place where people start their branding efforts. Viewing the initial style sheet with the logo, colors, and fonts is exciting! But there are other visual items to consider. If you’re using stock photos, are there any particular types of pictures you’re using? Do you have the same or similar headers across your platforms? Do a quick audit to make sure the look and feel of the brand carry across each platform. 

Copy

Having a consistent brand voice is a great way to increase the consistency of your social media posts. No matter which platform you’re using, everything written should align with your brand’s unique voice. Is your brand conversational or formal? Do you have particular words and phrases that are part of your brand identity? Are there things that you do not say? Are there things specific to your industry that need to be written the same way each time? These are the things to review in your copy. 

Followers

No matter which platform you’re using, social media is social. So interacting with your followers is crucial. But it’s not enough that you interact with them; managing how you interact is vital as well. Your responses to followers should be in alignment with your brand’s values and voice. You should also consider when you respond to followers. The expectation of how quickly you respond will vary. For example, LinkedIn users more than likely expect a slower response time than a user on Twitter. Setting internal expectations about responses, and following them, are vital parts of your consistency plan. 

Other brands

Pay attention to how you interact with other brands, too. Of course, when replying to other brand’s postings, you should follow your brand voice guidelines. But be mindful about posts from other brands that you share. They should align with your values as well. 

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